Background
The customer is a local greenhouse supply company in Kazakhstan, Central Asia. They mainly work with commercial greenhouse projects and growers in the local market. According to the customer’s feedback, many local greenhouses are used for growing high-value crops such as tomatoes and cucumbers.
Central Asia has a strong continental climate. In Kazakhstan, winters can be very cold, and the temperature difference between day and night can be large. For local greenhouse users, this means they need to reduce heat loss and control energy use during cold seasons.
At the same time, tomato and cucumber greenhouses also need good light use and a stable growing environment. So the customer needed more than one standard screen product. They needed suitable climate screen options for different project needs, helping growers improve crop yield and fruit quality.
The customer’s main needs included:
- Crop Use: Suitable for tomato and cucumber greenhouse projects.
- Winter Operation: Supports greenhouse use during cold seasons in Kazakhstan.
- Heat Retention: Helps reduce heat loss at night and during low-temperature periods.
- Light Balance: Matches different project needs for light transmission and light diffusion.
- Stable Supply: Supports project purchasing, repeat orders, and long-term cooperation.
Solution
Based on the customer’s market needs, INSONSHADE provided several climate screen product options for commercial greenhouse use, including Thermax, Diffusa, and Transix. This solution was not built around one single product. Instead, we matched different screen products with different greenhouse needs.
For heat retention and energy saving
For softer and more even light
For high light transmission and energy saving
For projects with stronger heat-retention and energy-saving needs, Thermax was the main product direction. In this product line, Thermax 5259 is a practical option because its energy-saving and shading levels are moderate. It is suitable for greenhouses that need night-time heat retention and better energy control, and it is also well accepted by many customers in Central Asia.
For projects that need better light distribution, we recommended Diffusa. It is suitable for commercial greenhouses that need softer and more even light. When used together with white ground cover, it can help light reach more areas around the crop, supporting more even tomato growth and better fruit quality. For projects that need higher light transmission and energy-saving performance at the same time, we recommended Transix. It works well as a transparent energy-saving screen, helping the greenhouse receive more light during the day and reduce heat loss at night.
Result
The customer accepted our recommendation and introduced these climate screen options to their end customers. The feedback was positive. In practice, these screen series were suitable for tomato and cucumber greenhouse projects in Kazakhstan. For later project promotion, the customer had more choices for different greenhouse needs. This made product recommendations more targeted and practical, and also supported repeat purchasing and long-term cooperation in the local market.
